THE HATCH Cocktail Truck – born 2016

Services: Identity, truck wrap, mobile bar concept & design

When a 1967 divco Milk Truck came up for sale THE HATCH owners jumped at the opportunity to take their craft cocktail program on the road.

Approach: Targeting private events and weddings, I kept the wrap design simple– for photoshoot opportunities with the more selective clientele, while staying true to the restaurant’s design aesthetic. Multiple modular and collapsable bars with wet and dry stations were custom designed to service varying party size and locations.