The MACARTHUR
A 41 unit apartment complex in Oakland

Services: Brand positioning, Identity & standards. Concepts for way-finding signage.

Insight & Approach: At the heart of the vision for this residence is the seamless integration of interior space with the world outside–In step with modern life and in touch with nature. The identity solution and wayfinding for The MacArthur highlight this concept with an interconnected M, suggestive of meaningful interactions.