Services: Concept development, interior design, procurement, art curation, tasting room materials, project management

The Ask: “Design a space where we experience the badass, outlaw attitude my wines represent.”

Insight & Approach: The goal of the layout was to provide multiple tasting experiences throughout the space: casual- at the saloon inspired bar, social- with bar height seating at the garage slider entrance, and reserve tastings along the custom plaster wall. Each area adding to the Highwayman story with riveted steel furniture, warm tones, rope lighting, time honored objects & relics of the highway. The Highwayman brand can easily skew masculine, so I curated a female focused series of western paintings by Gabe Leonard to bring balance to the brand experience. Combined with details like loosely arranged pages from Kerouac and London underneath the glass bartop that reveal a textural patchwork of Folk literature that helps frame the story of the Highwayman brand.