Rye Beauty

Services: Identity & packaging

The first of its kind, RYE eyebrow grooming serum is designed for brow hair health and performance made from 12 growth-promoting natural ingredients.

Insight & Approach: At the time of development, beauty packaging within this premium landscape was ultra clean and overly simplified. Our strategy for the RYE brand launch was to zig when others zagged. Using exotic flora and fauna to celebrate RYE’s cruelty-free and botanical origin story, the packaging boldly attracts with confidence while communicating the brand’s vision of self-expression.