Prescription Wine

Services: Identity & packaging

Approach: Nothing can replace the age-old prescription of self-care, especially when it drinks like this chardonnay. The approach to the brand’s visual identity was to focus on vintage apothecary concepts through a modern lens that works hard on today’s shelf. Multi-level embossing/debossing, blue and gold foiling decorate this 280 degree label wrap and help communicate a sense of craft to the story. ~ Just like the Doctor ordered, Take two and call us in the morning ~